7. Video

Expanding the value proposition for creating projects and training AI models.

For video, we wanted to create value for projects that were already trained. Prior to video, Freeform projects were relatively static—you were only able to train these projects for a longer period of time for more results.

With the combination of mix and video, users could more readily explore the latent spaces within their projects. We wanted to rebuff the reusability of projects, and create more interactable and dynamic projects. Once users got to a point where they were comfortable with a Freeform project, they would be able to get more into the mindset of remix and reusing with these new tools, and thus, providing this new value helped our own metrics of user retention.

above: Freeform Video tutorial